Acronym Dynamics Lab
Nike, ACRONYM, 2022,
Berlin, Germany
008
February 2022 ACRONYM and Nike were releasing a new collection, and part of it was a Blazer Low silhouette. The idea behind the shoe was an interchangeable 3D printed heel clip.
10 designers were hand-picked to design their a heel clip, including myself. My design is inspired by different types of straps, ratchets, and connectors, while I also chose to emphasize the mount points of the heel clip on the shoe.
The Nike logo is integrated as well, but I merged a lightning bolt design into it, inspired by the exhaust pipes of Japanese bozusoku cars, something ACRONYM cited as an inspiration behind the new collection.
Acronym Dynamics Lab
Nike, ACRONYM, 2022
Berlin, Germany
February 2022 ACRONYM and Nike were releasing a new collection, and part of it was a Blazer Low silhouette. The idea behind the shoe was an interchangeable 3D printed heel clip.
10 designers were hand-picked to design their a heel clip, including myself. My design is inspired by different types of straps, ratchets, and connectors, while I also chose to emphasize the mount points of the heel clip on the shoe.
The Nike logo is integrated as well, but I merged a lightning bolt design into it, inspired by the exhaust pipes of Japanese bozusoku cars, something ACRONYM cited as an inspiration behind the new collection.
NIKe x acronym blazer low
with heel clip in black
acronym dynamics lab: design session
storefront
acronym dynamics lab: design session
first sketches
acronym dynamics lab: design session
further sketches
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
3d modeling
acronym dynamics lab: design session
3d modeling
acronym dynamics lab: design sessionfinished 3d model
acronym dynamics lab: launch event
final product
acronym dynamics lab: launch event
final product
acronym dynamics lab: launch event
final product
acronym dynamics lab: download platform
profile / heel clip page
with heel clip in black
storefront
first sketches
further sketches
prototyping
prototyping
prototyping
3d modeling
3d modeling
final product
final product
final product
profile / heel clip page
008
World For Us
Elvis De Sade, 2021, Munich, Germany
007
Artwork for Munich-based band Elvis De Sade. I designed the album cover front and back, vinyl record stickers and band shirts.
Before the album was finished, the band gave me the opportunity to listen to a bunch of songs. It made me feel as if I was driving, alone on a dimly lit highway. The cover illustrates the rhythm of highway lights passing you by in the middle of the night.
The band shirts features a spot illustration on the front and a full back graphic, both depicting a lamp hung from a chain, further elaborating on the theme of a dimly-lit night.
World For Us
Elvis De Sade, 2021
Munich, Germany
Artwork for Munich-based band Elvis De Sade. I designed the album cover front and back, vinyl record stickers and band shirts.
Before the album was finished, the band gave me the opportunity to listen to a bunch of songs. It made me feel as if I was driving, alone on a dimly lit highway. The cover illustrates the rhythm of highway lights passing you by in the middle of the night.
The band shirts features a spot illustration on the front and a full back graphic, both depicting a lamp hung from a chain, further elaborating on the theme of a dimly-lit night.
record sleeve
front
record sleeve
back
record sleeve
with vinyl record pocket
spot illustrations (left)
vinyl record stickers
band shirts
back (left) and front (right)
front
back
with vinyl record pocket
vinyl record stickers
back (left) and front (right)
007
NFON Incentive Campaign
NFON, 2020, Munich, Germany
006
Melville Brand Design approached me to illustrate an incentive campaign for NFON, a market leader in cloud-based telephone systems, with the aim to thank and motivate their employees.
The result is a heap of imaginary communication devices, which I designed in a tongue-in-cheek manner, to make people reflect on the meaning
of communication, and how we take it’s availability for granted.
These illustrations were applied to a whole range of merchandise items, which were then boxed and gifted to workers.
NFON Incentive Campaign
NFON, 2020
Munich, Germany
Melville Brand Design approached me to illustrate an incentive campaign for NFON, a market leader in cloud-based telephone systems, with the aim to thank and motivate their employees.
The result is a heap of imaginary communication devices, which I designed in a tongue-in-cheek manner, to make people reflect on the meaning
of communication, and how we take it’s availability for granted.
These illustrations were applied to a whole range of merchandise items, which were then boxed and gifted to workers.
notebook spread
communication trike illustration
notebook spread
message in a bottle illustration
din a4 sticker sheet
for use in notebook
notebook spread
audio keychains
notebook spread
digital paper planes illustration
notebook spread
audio message megaphone illustration
notebook spread
analogue call me sign illustration
analogue telephone (left)
digital wire telephone (right)
message in a bottle (left)
communication trike (right)
fabric pouch, tote bag
and wool hat
communication trike illustration
message in a bottle illustration
for use in notebook
audio keychains
digital paper planes illustration
audio message megaphone illustration
analogue call me sign illustration
digital wire telephone (right)
communication trike (right)
and wool hat
006
MPHIL Campaign Pitch
Münchner Philharmoniker, 2019, Munich, Germany
004
While working as an art director, I was asked to support with a campaign pitch for the Munich Philharmonic Orchestra.
I came up with illustrations that combined architectural fragments of an orchestra hall with elements of musical instruments.
Unfortunately, the pitch was short-lived but I took it upon myself to further develop my illustrations into a fully-fledged poster campaign.
MPHIL Campaign Pitch
Münchner Philharmoniker, 2019
Munich, Germany
While working as an art director, I was asked to support with a campaign pitch for the Munich Philharmonic Orchestra.
I came up with illustrations that combined architectural fragments of an orchestra hall with elements of musical instruments.
Unfortunately, the pitch was short-lived but I took it upon myself to further develop my illustrations into a fully-fledged poster campaign.
poster overview
as seen on advertising columns
poster 1: facade (left)
poster 2: steel beams (right)
poster 3: heating pipes (left)
poster 4 : facdade fragment (right)
poster 5: window detail (left)
poster 6: trombone trumpet (right)
poster 7: trumpet horns (left)
poster 8: window frames (right)
poster 9
signage + piano keys
as seen on advertising columns
poster 2: steel beams (right)
poster 4 : facdade fragment (right)
poster 6: trombone trumpet (right)
poster 8: window frames (right)
signage + piano keys
004
Nike RUNLD Collection
Nike, 2019, London, United Kingdom
003
In 2018 I was asked by Sang Bleu Agency to
collaborate on the 2019 Nike “RUNLD” London
Marathon capsule collection. The brief was to combine typical London architectural landmarks with so-called “chicken shops”, symbolizing the international character of the city.
I drew up a bunch of constructions that
combine an illustrated corner store with buildings such as Battersea
Power Station, Big Ben, and the Lloyd‘s
Building. These designs were then combined into patterns by Sang Bleu Agency, and were used across the entire collection.
The limited release included two running shirts, a pair of shorts and a running jacket, and was covered by media outlets such as Hypebeast and Highsnobiety.
Nike RUNLD Collection
Nike, 2019
London, United Kingdom
In 2018 I was asked by Sang Bleu Agency to
collaborate on the 2019 Nike “RUNLD” London
Marathon capsule collection. The brief was to combine typical London architectural landmarks with so-called “chicken shops”, symbolizing the international character of the city.
I drew up a bunch of constructions that
combine an illustrated corner store with buildings such as Battersea
Power Station, Big Ben, and the Lloyd‘s
Building. These designs were then combined into patterns by Sang Bleu Agency, and were used across the entire collection.
The limited release included two running shirts, a pair of shorts and a running jacket, and was covered by media outlets such as Hypebeast and Highsnobiety.
runner’s shorts (left)
Runner’s shirt male (right)
runner’s jacket
front (left) & back (right)
runner’s shirt female
front
early composition (left)
early detail studies (right)
battersea power station illustartion (left)
big ben illustration (right)
main illustration (left)
lloyd’s building illustration (right)
early illustration pitch (left)
early shirt designs (right)
Runner’s shirt male (right)
front (left) & back (right)
front
early detail studies (right)
big ben illustration (right)
lloyd’s building illustration (right)
early shirt designs (right)
003
Oakley CPP Cards
Oakley, 2017, Munich, Germany
002
The Oakley Certified Partner Program unifies all certified Oakley dealerships across the world. Back in 2017, the German leg of the program sent out a christmas-themed package to all partners, wishing them well for the holidays.
I was tasked with illustrating the greeting cards. I toyed with the logo a lot, producing an exploded view-style design as well as a pattern. In the end, the client signed off on an alternative approach in which I designed machines for making gingerbread men.
Oakley CPP Cards
Oakley, 2017
Munich, Germany
The Oakley Certified Partner Program unifies all certified Oakley dealerships across the world. Back in 2017, the German leg of the program sent out a christmas-themed package to all partners, wishing them well for the holidays.
I was tasked with illustrating the greeting cards. I toyed with the logo a lot, producing an exploded view-style design as well as a pattern. In the end, the client signed off on an alternative approach in which I designed machines for making gingerbread men.
oakley christmas greeting card
Cpp 2018 edition
early design (left)
logo explorations (right)
pattern proposal
used for initial pitch
Cpp 2018 edition
logo explorations (right)
used for initial pitch
002
Volleyball Innovations
Comdirect, 2017, Munich, Germany
001
German online bank Comdirect has a longstanding tradition in supporting the premier volleybay league. In 2017 they contemplated taking their support one step further, introducing technical innovations that improve both viewer experience and engagement with the bank’s products.
I was asked to provide a spot illustration for each of the bank’s proposed ideas, respecting the bank’s corporate identity, meaning color palette and typography, whilst retaining the high level of detail I am known for.
Volleyball Innovations
Comdirect, 2017
Munich, Germany
German online bank Comdirect has a longstanding tradition in supporting the premier volleybay league. In 2017 they contemplated taking their support one step further, introducing technical innovations that improve both viewer experience and engagement with the bank’s products.
I was asked to provide a spot illustration for each of the bank’s proposed ideas, respecting the bank’s corporate identity, meaning color palette and typography, whilst retaining the high level of detail I am known for.
comdirect volleyball innovations
spot illustrations
comdirect volleyball innovations
spot illustrations
comdirect volleyball innovations
spot illustrations
comdirect volleyball innovations
spot illustrations
comdirect volleyball innovations
spot illustrations
spot illustrations
spot illustrations
spot illustrations
spot illustrations
spot illustrations
001