Thiemer Jacket
THE GAME, 2022
Munich, Germany

Back when I was working at BMW’ in-house creative agency THE GAME, I was asked to come up with  a birthday gift for the agency’s spiritual father, then-BMW leadership figure Jens Thiemer. Mr. Thiemer named the agency after his favorite movie, 1997’s “The Game” starring actor Micheal Douglas.

We settled on the idea of a college jacket with custom patches stitched onto it, inspired by the movie. I distilled six key scenes from the movie and made a spot illustration for each of them. After adjusting the designs to the specifications of the patch production process, they were stitched onto the sleeves, breast and back of the jacket. I was told it was positively received.