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Thiemer Jacket

THE GAME, 2022, Munich, Germany


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Back when I was working at BMW’ in-house creative agency THE GAME, I was asked to come up with  a birthday gift for the agency’s spiritual father, then-BMW leadership figure Jens Thiemer. Mr. Thiemer named the agency after his favorite movie, 1997’s “The Game” starring actor Micheal Douglas.

We settled on the idea of a college jacket with custom patches stitched onto it, inspired by the movie. I distilled six key scenes from the movie and made a spot illustration for each of them. After adjusting the designs to the specifications of the patch production process, they were stitched onto the sleeves, breast and back of the jacket. I was told it was positively received.


Thiemer Jacket
THE GAME, 2022
Munich, Germany



Back when I was working at BMW’ in-house creative agency THE GAME, I was asked to come up with  a birthday gift for the agency’s spiritual father, then-BMW leadership figure Jens Thiemer. Mr. Thiemer named the agency after his favorite movie, 1997’s “The Game” starring actor Micheal Douglas.

We settled on the idea of a college jacket with custom patches stitched onto it, inspired by the movie. I distilled six key scenes from the movie and made a spot illustration for each of them. After adjusting the designs to the specifications of the patch production process, they were stitched onto the sleeves, breast and back of the jacket. I was told it was positively received.


patches
original proposals
patches
adjustments to color and production process
finalized jacket
patches stitched onto sleeves
finalized jacket
large patch on back

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