Thiemer Jacket
THE GAME, 2022, Munich, Germany
010
Back when I was working at BMW’ in-house creative agency THE GAME, I was asked to come up with a birthday gift for the agency’s spiritual father, then-BMW leadership figure Jens Thiemer. Mr. Thiemer named the agency after his favorite movie, 1997’s “The Game” starring actor Micheal Douglas.
We settled on the idea of a college jacket with custom patches stitched onto it, inspired by the movie. I distilled six key scenes from the movie and made a spot illustration for each of them. After adjusting the designs to the specifications of the patch production process, they were stitched onto the sleeves, breast and back of the jacket. I was told it was positively received.
Thiemer Jacket
THE GAME, 2022
Munich, Germany
Back when I was working at BMW’ in-house creative agency THE GAME, I was asked to come up with a birthday gift for the agency’s spiritual father, then-BMW leadership figure Jens Thiemer. Mr. Thiemer named the agency after his favorite movie, 1997’s “The Game” starring actor Micheal Douglas.
We settled on the idea of a college jacket with custom patches stitched onto it, inspired by the movie. I distilled six key scenes from the movie and made a spot illustration for each of them. After adjusting the designs to the specifications of the patch production process, they were stitched onto the sleeves, breast and back of the jacket. I was told it was positively received.
patches
original proposals
patches
adjustments to color and production process
finalized jacket
patches stitched onto sleeves
finalized jacket
large patch on back
original proposals
adjustments to color and production process
patches stitched onto sleeves
large patch on back
010