Acronym Dynamics Lab
Nike, ACRONYM, 2022,
Berlin, Germany
009
February 2022 ACRONYM and Nike were releasing a new collection, and part of it was a Blazer Low silhouette. The idea behind the shoe was an interchangeable 3D printed heel clip.
10 designers were hand-picked to design their a heel clip, including myself. My design is inspired by different types of straps, ratchets, and connectors, while I also chose to emphasize the mount points of the heel clip on the shoe.
The Nike logo is integrated as well, but I merged a lightning bolt design into it, inspired by the exhaust pipes of Japanese bozusoku cars, something ACRONYM cited as an inspiration behind the new collection.
Acronym Dynamics Lab
Nike, ACRONYM, 2022
Berlin, Germany
February 2022 ACRONYM and Nike were releasing a new collection, and part of it was a Blazer Low silhouette. The idea behind the shoe was an interchangeable 3D printed heel clip.
10 designers were hand-picked to design their a heel clip, including myself. My design is inspired by different types of straps, ratchets, and connectors, while I also chose to emphasize the mount points of the heel clip on the shoe.
The Nike logo is integrated as well, but I merged a lightning bolt design into it, inspired by the exhaust pipes of Japanese bozusoku cars, something ACRONYM cited as an inspiration behind the new collection.
NIKe x acronym blazer low
with heel clip in black
acronym dynamics lab: design session
storefront
acronym dynamics lab: design session
first sketches
acronym dynamics lab: design session
further sketches
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
prototyping
acronym dynamics lab: design session
3d modeling
acronym dynamics lab: design session
3d modeling
acronym dynamics lab: design sessionfinished 3d model
acronym dynamics lab: launch event
final product
acronym dynamics lab: launch event
final product
acronym dynamics lab: launch event
final product
acronym dynamics lab: download platform
profile / heel clip page
with heel clip in black
storefront
first sketches
further sketches
prototyping
prototyping
prototyping
3d modeling
3d modeling
final product
final product
final product
profile / heel clip page
009