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Horticult Flower Shop

Private Client, Retail, 2021, Antwerp, Belgium


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Retail concept, visual identity, and spatial design for a flower shop in Antwerp. A suspended steel framework defines the space, functioning as both spatial dividers (1) and storage displays (2). Steel inlays (3) integrated into the terrazzo floor establish clear zoning throughout the shop. Glass planes (4) introduce a refined layer and serve as surfaces for branding (8). Product presentation is articulated through terrazzo countertops (5) and brushed-aluminum planters (6). Two sizes of movable side tables (7) add display flexibility and balance the fixed shelving system. Access to storage is provided via a sculptural, center-pivoting door (9).


Horticult Flower Shop
Private Client, Retail, 2021, Antwerp, Belgium

Retail concept, visual identity, and spatial design for a flower shop in Antwerp. A suspended steel framework defines the space, functioning as both spatial dividers (1) and storage displays (2). Steel inlays (3) integrated into the terrazzo floor establish clear zoning throughout the shop. Glass planes (4) introduce a refined layer and serve as surfaces for branding (8). Product presentation is articulated through terrazzo countertops (5) and brushed-aluminum planters (6). Two sizes of movable side tables (7) add display flexibility and balance the fixed shelving system. Access to storage is provided via a sculptural, center-pivoting door (9).

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isometric view
overview without product
Isometric view
overview with product
isometric view
overview with product
partial perspective
left-hand display area
partial perspective
right-hand display area
defining interior elements
product displays, side tables and storage systems
longitudinal section
frontal view of fixed shelving system
floor plan
shop area and adjacent storage space

visual identity
branding present on windows and as terrazzo inlets