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Orwell VA

Private Client, 2017, Munich, Germany


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Visual identity proposal for a now-defunct blog documenting trends in contemporary architecture. Named after George Orwell, the blog described itself as a “visual archive,” which inspired the recurring chain motif (a structure that gains strength from its many individual links).

Small yellow stickers were designed for the founder to use during jury presentations, marking student work selected to be featured on the blog.


Orwell VA
Private Client, 2017
Munich, Germany



Visual identity proposal for a now-defunct blog documenting trends in contemporary architecture. Named after George Orwell, the blog described itself as a “visual archive,” which inspired the recurring chain motif (a structure that gains strength from its many individual links).

Small yellow stickers were designed for the founder to use during jury presentations, marking student work selected to be featured on the blog.

ORWELL VA
business card proposals (LEFT) & spot illustration (RIGHT)
ORWELL VA
logo STUDy (LEFT) & spot illustration studies (RIGHT)
ORWELL VA
ICON STUDy (LEFT) & PATTERN STUDY (RIGHT)
ORWELL VA
Spot illustration studies
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