Freude by BMW - The Garden

Facts

BMW, 2023, Tokyo, Japan

Role

Services

Brief

Idea

Agency

Team

Collaborators

FIRST IMPRESSION OF THE POP-UP
IMAGE: BMW

CLOSE-UP OF THE BMW i5 M50 VEHICLE ON DISPLAY
IMAGE: BMW

VEHICLE DISPLAY WITH FLOWER SULPTURE
IMAGE: BMW

SIGNAGE AT THE OUTSIDE COWORKING SPACES
IMAGE: BMW

VIEW TOWARDS THE VEHICLE DISPLAY / FLOWER SCULPTURE
IMAGE: BMW

FRONT ENTRANCE AND WELCOME DESK
IMAGE: BMW

REAR GARDEN AREA OF THE POP-UP
IMAGE: BMW

APPETIZERS AT THE OPENING PARTY
IMAGE: BMW

RENOWNED BMW COLLECTORS AT THE OPENING PARTY
IMAGE: BMW

DJANE AT THE OPENING PARTY
IMAGE: BMW

BEERGARDEN-STYLE SEATING AT THE REAR GARDEN AREA
IMAGE: BMW

OPENING PARTY ATMOSPHERE
IMAGE: BMW

GUESTS AT THE BRANDED FOOD TRUCK
IMAGE: BMW

KOL PHOTOSHOOT

BMW i5 VeHICLE LOAD-IN

BRANDED PARAPHERNALIA ON-SITE

BEVERAGE SELECTION AND TESTS

BRANDED CONSTRUCTION SITE FENCING

OUT OF HOME DIGITAL BRANDING

CLOSE-UP OF PAVILION WINDOW FOILING

FOLIAGE INSTALLED INSIDE PAVILION