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Loose Ideas #4

297x420mm, 2024


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Loose ideas, both as Creative Director for the BMW brand and self-initiated. Included are storyboards for the BMW VDX launch event, BMW at the 2024 Cannes Film Festival, and numerous rejected concepts for the launch of the BMW Alpina sub-brand.


Loose Ideas #4
297x420mm, 2024



Loose ideas, both as Creative Director for the BMW brand and self-initiated. Included are storyboards for the BMW VDX launch event, BMW at the 2024 Cannes Film Festival, and numerous rejected concepts for the launch of the BMW Alpina sub-brand.

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