2 I’m a concept guy, not a yes-man.

Idea
The first step towards a good concept is a solid idea. As soon as you’ve briefed me on what you’re trying to achieve, I’ll withdraw in my comfort zone and come up with some ideas for us to talk about. Once you choose a route, we’ll go down the rabbit hole together.

Story
An idea alone isn’t going to get you far. Just as important is how you show it to the world: why should people care? Based on the terms you set, I’ll figure out an angle for you to present the world your brand, message, in a way people will pay attention.